Description

Advanced SEM course offered by Digital Era Courses institute is known to be amongst the finest institutes across Bangalore to provide adequate knowledge about the subject to the aspirants. One can choose from monthly, weekly, daily courses and even hourly courses which they can later customize according to their time preferences. Isn't it the best freedom to enjoy in this quarantine?

This is an objective-oriented course that will land the aspirant to a dream job or to improve their business. Being an SEM expert will help you in the full-time salaried profession as well as in freelance projects. The institute might be new in town but people driving the brand are experts in the industry with an ample amount of experience by their side.

This is an instructor-led course. In the 40-hour of the certification, students will get Online Live training where they will get both the theoretical and practical knowledge needed to build the necessary skills. The institute’s holistic approach is stemmed to meet the long-term needs of the student and hence they provide 100% job/placement assistance with the option of seeking a trial class before the enrolment. 

 

What Will I Learn?

  • Understanding Paid Campaigns in Search Engines, How Paid Marketing Works and Understanding Push and Pull marketing.
  • Introduction to Search Network, Creating Campaigns based on different business goals and A/B Testing of Ads
  • Understanding different Bid strategies for Display Ads, Understanding Different Ad Formats and Bid Adjustments

Specifications

  • Free Demo
  • 100% Placement Assistance
  • Interactive Learning
  • Missed Class Recovery
  • Certification by Institute
  • Instalment Facility
  • Interview Training

Search Engine Marketing –Introduction

  • Understanding Paid Campaigns in Search Engines
  • How Paid Marketing Works
  • Understanding Push and Pull marketing
  • Introduction to Google Ads
  • Setting up Google Ads Account
  • Understanding the Google Ads Dashboard
  • Understanding Structure of Campaigns, Ad groups, Ads & Keywords
  • Introduction to Campaigns in Google Ads
  • Search Campaign
  • Display Campaign
  • Video Campaign
  • Universal App Campaign
  • Shopping Campaign
  • Smart Campaigns
  • Difference Between Campaigns
  • Understanding Google Auction for Ads
  • Introduction to Bidding methods
  • Introduction to Automatic Bidding, its types &
  • How it works
  • Introduction to Manual Bidding & How it Works

 

SEM -search Ads / Search Network

  • Introduction to Search Network
  • Creating Campaigns based different business goals
  • A/B Testing of Ads
  • Understanding Keyword Planner
  • Understanding Different Keyword match types
  • Understanding Different Search Ad formats (Text ad, Call only ads, responsive ads)
  • Understanding Different Bidding Strategies for Search Ads
  • Creation of Ads & Extension
  • Different Targeting option
  • Bid adjustments (Device Bid adjustments, location Bid adjustments, demographics adjustment)
  • Remarketing Campaigns
  • Understanding Auction Insights for Search
  • Strategizing & Monitoring Search Ads
  • Report Creation by Tools

 

SEM -display Ads / Display Network

  • Introduction to Display Ads
  • Creating Campaigns based on different business goals
  • Different Targeting option of Display Campaign
  • Creation of Images based on the requirement of the Campaign
  • How to target specific websites, video channels for Ad Placements
  • How to target a specific audience based on their interest and devices
  • Understanding different Bid strategies for Display Ads
  • Understanding Different Ad Formats
  • Bid Adjustments
  • Remarketing Campaigns
  • Strategizing & Monitoring Search Ads
  • Report Creation by Tools


SEM-Shopping Ads / PLA

  • Understanding Shopping Ads
  • Introduction to Merchant Account
  • Creation of Google Merchant Center
  • Understanding Merchant Account Dashboard
  • Linking of Merchant Center AC with Google Ads & Website
  • Understanding Product Feeds
  • Introduction to Product Feeds
  • Types of Feeds
  • How to Create them, their rules & preferred Formats
  • Analyzing & verifying the feeds in Merchant Account
  • Creating Ads based on different objectives/goals
  • Creating Product Groups
  • Different Bidding strategies for Shopping ads
  • Bid Adjustments in Shopping Ads
  • How to get promotions in shopping ads
  • Remarketing Campaigns
  • Strategizing & Monitoring Search Ads
  • Report Creation by Tools


Universal Campaign

  • Introduction to Mobile App campaigns
  • Understanding the objectives of the campaign
  • Linking of App from App store to Google Ads
  • Creation Of Ads
  • Intro to Mobile App optimization
  • Strategizing & Monitoring Search Ads
  • Report Creation by Tools

 

Video Ads Campaigns

  • Introduction to YouTube Ads
  • How video Ads works
  • Different Targeting option based on objective / Goals
  • Linking YouTube with Google Ads
  • Understanding different ad formats (Instream Ads, Bumper Ads, Out stream)
  • How bidding works for Video Ads
  • How to target specific websites, video channels for Ad Placements
  • How to target specific Audience Based on their Interest and Devices


SEM -Advanced Topics

  • How to track conversions (Conversion tracking implementation)
  • How to customize the dashboard
  • Understanding tools -
  • Performance Planner Tool
  • Ad Preview & Diagnosis Tools
  • Understanding Shared library
  • Understanding how to use scripts to customize your Ad accounts
  • Creation of Automated Rules
  • Connecting Google Ads to Analytics
  • Report creation (diff report formats)
  • Creating Automated Reports
  • Understanding Billing & Payments
  • Budget Forecasting

Mr.Nirmal Kumar

The trainer has 7 years of industry experience and more than 3 years of teaching experience and trained 250+ students. The trainer is Skilled in Digital Strategy, Search Engine Optimization (SEO), E-commerce Optimization, WordPress, and Web Project Management.

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Description

Advanced SEM course offered by Digital Era Courses institute is known to be amongst the finest institutes across Bangalore to provide adequate knowledge about the subject to the aspirants. One can choose from monthly, weekly, daily courses and even hourly courses which they can later customize according to their time preferences. Isn't it the best freedom to enjoy in this quarantine?

This is an objective-oriented course that will land the aspirant to a dream job or to improve their business. Being an SEM expert will help you in the full-time salaried profession as well as in freelance projects. The institute might be new in town but people driving the brand are experts in the industry with an ample amount of experience by their side.

This is an instructor-led course. In the 40-hour of the certification, students will get Online Live training where they will get both the theoretical and practical knowledge needed to build the necessary skills. The institute’s holistic approach is stemmed to meet the long-term needs of the student and hence they provide 100% job/placement assistance with the option of seeking a trial class before the enrolment. 

 

What Will I Learn?

  • Understanding Paid Campaigns in Search Engines, How Paid Marketing Works and Understanding Push and Pull marketing.
  • Introduction to Search Network, Creating Campaigns based on different business goals and A/B Testing of Ads
  • Understanding different Bid strategies for Display Ads, Understanding Different Ad Formats and Bid Adjustments

Specifications

  • Free Demo
  • 100% Placement Assistance
  • Interactive Learning
  • Missed Class Recovery
  • Certification by Institute
  • Instalment Facility
  • Interview Training
₹13,500 ₹ 15,000

Hurry up!! Limited seats only

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